Innverse Technologies - How Web Design Impacts Content Marketing

The Web Design Company chooses impacts how a potential consumer perceives them. From color choice to style, different elements add up to create a first impression.

As a result, your company’s design can affect several components of your digital marketing strategy, and this is especially true of content marketing. 

Content marketing involves the creation of valuable material that does not explicitly promote a brand, but encourages interest by providing relevant information associated with it. For example, you can publish How-To guides, cost-saving guides, or provide informational videos on a certain topic. Whichever you choose, ensure that each of these things links back to the kind of items or services that you sell. If you sell bathroom fittings, be sure to post a How-To guide on how to install it yourself – customers will more than likely buy the required equipment from you as well!

Impression

Professional and attractive are the main words to keep in mind when thinking about your website’s appearance. Your website will make an impression on a user with the first click, so it’s important that they find it visually appealing. No-one likes scrolling through badly designed websites with clashing colors and no sense of layout! The way your website looks can give a user the idea of whether you are a valuable resource, or whether they should go elsewhere. 

Readability

The overall look of your site is important for the first judgment but what happens when they begin reading your content? Ensure your text is consistent, visually appealing and most importantly: easy to read. Nothing is worse than trying to read a post that has multiple different font choices and sizes. Majority of the time, a singular font can be used site wide. It can be tempting to change the font on your about page or maybe change your name to be in a different font to everyone else. In theory, it might break up the text, but in reality, it makes your site look unprofessional and in some cases, overwhelming. 

How do I design a content friendly site?

Web design contains many different elements that play important roles in content marketing. This being said, your site should always be designed with your visitors in mind. Regardless of whether or not your website is content heavy, ensuring your visitors can read everything and navigate with ease should be your priority.  

When thinking about the appearance of your website, it would be beneficial for you to have this done professionally. A web developer will not only understand industry practices better but will also be able to convert your idea into an easily navigatable website. You also get the added benefit of having a professional, uniquely designed website. 

Conclusion

All of the details mentioned above in the blog seems minor, but can play a major role in your content marketing and can have a major impact on how effective your digital marketing and web design is with your potential customers.

Author Bio

Innverse Technologies Pvt. Ltd. is one shop IT solution and consulting services. We provide environment that lets clients and team collaborate and develop their own concept by identifying, defining, mapping, and linking project components to achieve the goal. Our effective communication with client and regular updates makes it easier for us and well as client, to get the work done effectively as per the given requirement.

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Optimization Best Strategies to Make Local SEO

If you have followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.

Now is the time to start focusing on how you’re going to move the needle for your business with these few local SEO tips.

1. Insert Keywords across Multiple Listings

Insert your local keywords into unique descriptions across multiple listings, make sure that your photos are current, and always include your business category. Once you compile a list, promote it: Reviews are essential not only to boost rankings but also to encourage viewers to take action.

2. Get Local Coverage

If you'd like to improve your local SEO, target top local publications for coverage and create and foster relationships with local journalists who will cover your news on an on-going business.

3. Get New, High-Quality Links

The quantity and quality of links directed to your website have an increasingly impactful effect on its local search engine rankings. 

4. Improve Internal Linking Structure

Add internal links where relevant from within your pages' content, including blog posts, informational pages and key service pages. We consistently see lifts in rankings (maps and organic) after improving websites' internal linking structure. 

5. Optimize Title Tags With Local Keyword

To help specific pages rank locally, optimize your title tags with the local keyword. For example, your title tag could be "basement renovations Chicago." This signals to search engines that this page is directly tied to Chicago, and will thus be more likely to show up in searches from your geographic area and explicit searches for the local term.  

6. Claim And Optimize Your Google My Business Profile

One of the simplest things you can do to improve your local SEO is claiming your Google My Business profile. This is a business listing that shows up for local searches. You need to have a physical location and street address (not a P.O. box) to set up or claim a listing. 

7. Create Local Business Profiles

Make it easier for searchers to find you by establishing a presence on popular review sites for your industry such as Google+, Yelp and Yellow Pages. Each local profile you create acts like another “platform” for local visitors to land on. It’s an incredible opportunity to improve local SEO and demonstrate social proof, which will help drive people back to your website.  

8. Multi-Local Brands Should Build Hyper-Localized Content

For multi-local brands, focus on developing hyper-local content. Many brands have the same location page content for all locations. Instead, make every location page unique. Don't just find and replace the city name. Do some research. 

9. Associate Your Business with An Area

Start with Google Maps and finish with your website, citations and local listings. Make sure (without being spam-my) to make it clear to search engines the area that your business wishes to dominate, and the full extent of your service area. 

 10. Be As Authentic As Possible

It's crucial to be as authentic as possible when listing your business on sites like Google, Bing or Yelp. Fill in and regularly update your business's description and upload photos that are current and high quality. But remember that images that appear photo shopped can hurt your SEO ranking.

11. Don't Ignore the Little Details

It can be easy to overlook small details when posting a blog or uploading a new image, but crossing your T's and dotting your I's can make all the difference. HTML elements such as meta description tags and titles are just as critical as the image or content itself. 

12. Offer a Google Virtual Tour

A new tool for businesses concerned with local SEO is Google Virtual Tour. You can now add a 3-D photo tour of your business to your Google profile, which will show up in searches on Google maps. 

13. Prioritize Reputation Management

Businesses must be proactive about their online reputation management to optimize local SEO. There are several tool options you can use to track, manage and proactively garner reviews, but the focus should definitely be on reviews on the Google My Business page. 

14. B2B Marketers Need To Address Customer Needs

Most B2B buyers don't start by searching for your brand, product or service (and if they are, they're already finding you). They use search phrases that are problem- or need-oriented. 

15. Manage Citations Effectively

After you claim your Google My Business, Yelp, Bing Places and other listings, claim your business with data giants like Infogroup, Acxiom, Neustar Localeze and Factual. Make sure your name, address and phone number is correct.

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Best Advantage for NGINX

NGINX also has a rich set of features and can perform various server roles:

 

1 - A reverse proxy server for the HTTP, HTTPS, SMTP, POP3, and IMAP protocol

2 - A load balancer and an HTTP cache

3 - A frontend proxy for Apache and other web servers, combining the flexibility of Apache with the good static content performance of NGINX

NGINX supports FastCGI and SCGI handlers for serving dynamic content scripts such as PHP and Python. It uses the LEMP stack: a variation of LAMP using the phonetic spelling of NGINX (Linux, “En-juhn-ex,” MySQL, PHP).

Therefore to install Nginx the following command you can see blow....

 Installation of Ngnix

 To add the CentOS 7 EPEL repository

        yum install epel-release

Install Nginx

yum install nginx

Start Nginx

systemctl start nginx

Allow from firewall

firewall-cmd --permanent --zone=public --add-service=http

firewall-cmd --permanent --zone=public --add-service=https

firewall-cmd  --reload

enable Nginx to start when your system boots

        systemctl enable nginx

default server root directory is

        /usr/share/nginx/html

Configuration

                /etc/nginx/nginx.conf       

 

Installation of PHP

To add his PHP repository, run the following command

yum install http://rpms.remirepo.net/enterprise/remi-release-7.rpm

This pulls in the package and adds the repository to YUM. It is being added disabled, though, so we have to enable that manually. So, open the repository file:
vi /etc/yum.repos.d/remi.repo

cut out the ‘remi-php55’ and ‘remi-php56’  block as we want PHP 7.0. 

vi /etc/yum.repos.d/remi-php70.repo

To enable repository, you have to change ‘enabled=0’ into ‘enabled=1’.

yum install php-fpm php-cli php-common php-mbstring php-gd php-intl php-xml php-mysql php-mcrypt php-zip php-curl
php –v

 To ensure it also starts automatically with the server, run

        systemctl enable php-fpm

To find a file

        find / -name php-fpm.conf

 Change both the user and the group to nginx

        vi /etc/php-fpm.d/www.conf

/etc/nginx/nginx.conf

add the following content to it:

        location ~\.php$ {

             try_files $uri =404;

             fastcgi_pass   127.0.0.1:9000;

             fastcgi_index  index.php;

       fastcgi_param SCRIPT_FILENAME                  

       $document_root$fastcgi_script_name;

             include fastcgi_params;

       }

 Restart nginx

        systemctl stop nginx

        systemctl start nginx

Restart php-fpm

        systemctl status php-fpm.service

        systemctl stop php-fpm.service

        systemctl start php-fpm.service

NginX has been marked to record high performance than Apache. NginX require very less memory as far more clients 

can be supported with minimum or no thread. Hence very little memory is utilized as compared to Apache which needs 

one thread/process or each client.

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